Members-only product marketing Top 10 product marketing consultants, 2024 The demand for seasoned guidance and forward-thinking strategies has never been more palpable. That's why we've compiled the definitive list of the top 10 consultants pushing product marketing to new heights....
Members-only product marketing Top 5 product marketing coaches, 2024 We've scoured the industry's sharpest minds to bring you the top 5 product marketing coaches to watch in 2024....
Members-only Unlocking the power of event promotion videos with Vocal Video: A guide for product marketers See how Vocal Video helps product marketers make event promo videos that convert. Read this comprehensive guide for success....
Members-only Podcasts How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM PMM founder, Jason Oakley, shares tactical tips on getting alignment across sales, marketing, and product to build the function from the ground up....
Members-only Case studies “The best thing you can do to give back to the community and feel like you belong together” Mentoring is the best thing you can do to give back to the community and to feel like you belong together. I encourage everyone to have a mentor and to be a mentor for someone who is taking the same strides as you did today....
Members-only Podcasts How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition Derek Osgood, Founder of Ignition, talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads....
Members-only Podcasts Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value....
Members-only Positioning & messaging How product marketers can create a value-driven content strategy Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....
Members-only Product Marketing Strategy Why your PMM strategies fail and how Product Marketing Certified: Core can help you win When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans....
Members-only How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines! In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee....
Members-only Case studies "Partnering with PMA almost doubled my podcast listenership. It's a no-brainer" My objective was to get in front of more people to provide value for my audience and support those breaking into product marketing. This helped immeasurably....
Members-only From engineering to marketing: Priya Gill's journey to strategic PMM mastery Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....
Members-only Product Marketing Strategy How to sunset a product: Complete guide + examples To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....
Members-only Careers What’s the average salary for a US-based product marketing manager? Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....
Members-only product launch How to launch a product: Your complete guide A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....