The Narrative Design Certified course is a certification program focused on storytelling and positioning in product marketing. The course is self-paced and contains 3 modules, 23 chapters, 57 exam questions, and 2 activities. The course is centered around a step-by-step framework to help you define your product's narrative using real-life case studies, design examples, pitching processes, and best practices​.

This course is specifically designed for product marketers with 1+ years’ experience, including those with the title of:

• Senior Product Marketing Manager
• Head of Product Marketing
• Director of Product Marketing
• VP of Product Marketing
• Head/Director of Marketing
• CMO
• Start-up Founder/CEO

Whatever your position, this course will help you weave an engaging narrative your audience can’t ignore.

The course is completely on-demand, so you can take it at your own pace. You’ll work through the modules chronologically, participate in activities, and complete mandatory exam questions at the end of each module to consolidate your knowledge. If you successfully pass all of the exams, you’ll officially be Narrative Design Certified!

You can take however long you need to work through the materials, it’s completely flexible. The course consists of 3+ hours of on-demand content, including activities and exams.

Good news - you’ll get lifetime access! Dive into the depths of narrative design anytime, anywhere, at your own pace.

Yep! All our team packages are bespoke to make sure they’re tailored towards what you’re after, but if you drop Matt a line on m.booth@pmmalliance.com and let him know what you want, he’ll put a personalized package together for you.

The cost of the Narrative Design Certified course is $500. This fee includes access to over 3 hours of OnDemand course content, real-life case studies, activities to put theory into action, a mock pitch process, a Q&A with Dave Gerhardt, CMO at Privy, and exclusive access to a narrative design alumni channel in Slack​. Members receive 10% off, and alumni from any of our other courses will also receive 10% off.

If you fail the first time around you'll be given the option to retake the exam. If you fail the second attempt, unfortunately, it means you won’t get the certificate. However, all’s not lost – you’ll have still learned lots and you’ll be given access to the course materials for life, so you can brush up on the bits you slipped up on forevermore.