Lara McCaskill

Lara is Senior Product Marketing Manager at HomeLight, a real estate referral company that utilizes the internet as a marketing medium with the use of real estate technology.

How to convey positioning and value proposition clearly

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Positioning & messaging

How to convey positioning and value proposition clearly

Learn how to nail your product positioning and value props with advice from Senior Product Marketing Manager, Lara McCaskill and her favorite three-step framework....

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.