Every product marketer and product marketing team has goals and objectives which theyโ€™re measured against.

Hitting these goals can be challenging, and itโ€™s a part of the PMM role that isn't always welcomed with open arms.

That being said, it doesnโ€™t mean itโ€™s impossible to overcome such obstacles - particularly when you're equipped with expert insights to help you along the way.

In The Goald Standard Podcast, host Scott Shapiro, Head of Account Management & B2B Experience, Principal Product Marketer at Qualtrics welcomes a string of guests who discuss how product marketers can achieve their goals and surpass their targets, including:

๐ŸŽฏ Ebun Onagoruwa, Vice President of Partner Marketing at Zillow,
๐ŸŽฏ Jennifer Marcou, Founder & CEO at Marcou Coaching, and former General Manager, Relationship Marketing and Privacy at Microsoft,
๐ŸŽฏ Angela Byers, Senior Director of Product Marketing Management at Microsoft,
๐ŸŽฏ Liz Tassey, Vice President of Marketing at Truveta, and
๐ŸŽฏ Jenny Herald, VP of Product Evangelism of Gtmhub

Scott and his esteemed guests discuss an array of insightful topics, such as:

๐ŸŽ™ Why outcomes (not just metrics!) are important,
๐ŸŽ™ How to align personal goals with company goals,
๐ŸŽ™ How to set attainable goals & execute with precision,
๐ŸŽ™ Balancing long-term vision and short-term agility for impact, and
๐ŸŽ™ The importance of culture, psychological motivators, and technology for successful goal setting.

Pop in your AirPods, leave mediocrity at the door and prepare to achieve The Goald Standard.

Tune in here